Article Evaluation Instructions
- Get in teams of three.
- Each team member should open these two articles:
- Creating Memorable Shopping Experiences to Meet Phygital Customers' Needs: Evidence From Sporting Goods Stores
- Here’s Why Athletic Brands Are Betting Big On Experiential Retail (if the Forbes website does not give you full-text, click here a pdf copy)
- Review/skim the two articles (you don't need to try and read the whole thing), and answer the reflection questions ⬇️
Article Evaluation Reflection Questions
Your team will have 15 minutes to review the articles and answer the following questions. Select one of your members to type your answers in the Padlet at the bottom of the page.
- What is noticeably different between these two sources?
- Do you trust one of these sources more than the other? Why?
- How would you use each article in a research project?
- What are the characteristics or features of a reliable resource, for instance when you read an article, what are some of the things that make you believe it’s true?
