"For Benjamin, information and narrative are irreconcilable; information goes hand-in-hand with a desire for factuality and verifiability, driving out the spirit of narrative, with its claim to truth based in lifeworld experience."
Richard Orwig is the Associate Professor of Management and the Interim Department Head of Management at Susquehanna University. He has been published in many research journals including Information Systems Educators Journal and Journal of the American Society for Information Science and also served four years in the Navy. He worked as a software engineer for thirteen years; and he has taught at the University of Arizona, Washington State University for seven years, and here at Susquehanna University for fifteen years.
1. What is the difference between management and narrative?
2. What are some benefits for storytelling in the business industry?
1. Have students research successful companies (the ones listed in the text or others that students can think of) and the ways that they have used narrative and management.
2. Have students make a business pitch for a company or product (real or made up) that they are trying to promote. They should consider what narrative lens they are using to promote their pitch to the audience.